Can We Please Stop Talking About Digital Transformation
What does it even mean anymore? It’s such a hyped-up term, overused by a market saturated with evangelists spouting conceptual nonsense, amplifying its enigma-like existence (and profiting handsomely from it). It normally starts with the C-Suite coming back from a strategy week, a Silicon Valley trip, or a CMO change — in tow is a strategic imperative on doing something better ‘digitally.’ This enthusiasm trickles down and results in a bunch of smart people sitting in a room formulating a digital strategy — and that’s precisely where companies make their first mistakes....