In Game Advertising Is On The Up Here S How It Can Support Your Brand
But games crept into “third place” territory even before COVID-19 left people tethered to digital devices for connection. Last year, Fast Company declared Fortnite the internet’s “best new social network,” showing how the free-to-play, multiplatform game has become entrenched in the social fabric of a generation. Fortnite today is Facebook ten years ago. So, it stands to reason that brands must recognize the importance of meaningful in-game interactions. For brands to succeed in a new era of gaming, they’ll have to shift gears and put purpose before products, focusing on opportunities to enhance the human connection and fuel creativity through indelible experiences....