5 Strategies For Thoughtful Brand Building During A Crisis

As a business owner, you’re probably aware of the need for a shift in thinking when it comes to marketing and brand building during this crisis — so let me help you take the jump. These times call for a different approach that lets your customers know you understand what they are going through. You can see examples of it everywhere. Businesses are changing the way they interact with their customers and reaching out to support them in any way they can....

November 23, 2022 · 7 min · 1314 words · Otis Forbes

6 Beefy Bits Of Advice For The Recently Self Employed

Yet, for some, self-employment may represent the only way of earning a living and remaining active in the labor market. The self-employed are a diverse group that includes everyone from independent consultants, hairdressers and dog walkers, to executive producers and part-time delivery drivers. What can those transitioning to self-employment do to protect their well-being? We’ve got six tips. 1. Protect boundaries For self-employed people, boundaries can be blurry. This includes those between work and the rest of life, working for different clients, and working on personal business and on clients’ businesses....

November 23, 2022 · 5 min · 853 words · Leon Witt

6 Work Phrases You Need To Drop If You Want Your Team To Like You

So if you want to save yourself and others some unnecessary grief, here are a few ‘work phrases’ you and your team should consider retiring. Well, it’s always been done this way Old habits die hard. Even though it’s easy to become complacent and set in your ways, it’s important to remain open-minded to others’ suggestions. [Read: Here’s how to make your virtual meetings more efficient] If a new team member, or a newly promoted employee, floats the idea of changing things up, be open to it....

November 23, 2022 · 4 min · 827 words · Theodore Carwile

9 Reasons Why You Ll Never Become A Data Scientist

So you’re enthusiastic about Data Science, you’ve read a couple dozen blog posts and completed a few online classes. Now you’re dreaming of making this your career. After all, it’s the sexiest job of the 21st century, according to Harvard Business Review. But despite your enthusiasm, Data Science might not be for you. At this moment in time, you’re holding too many illusions and false stereotypes. Now, your task is simple: Remove the things that hold you back!...

November 23, 2022 · 7 min · 1402 words · William Gullatte

A Closer Look At The Ai Incident Database Of Machine Learning Failures

Most complex software systems fail at some point and need to be updated regularly. We have procedures and tools that help us find and fix these errors. But current AI systems, mostly dominated by machine learning algorithms, are different from traditional software. We are still exploring the implications of applying them to different applications, and protecting them against failure needs new ideas and approaches. This is the idea behind the AI Incident Database a repository of documented failures of AI systems in the real world....

November 23, 2022 · 6 min · 1088 words · Jamie Chance

A Forensic Analysis Of Elon Musk S Twitter Poll On Tesla Stock

While billionaires don’t typically let tweets dictate their investment strategies, Musk has several motivations for his unusual approach. They range from slightly shady to risibly egotistical. Being a better billionaire Musk launched his poll amid rising anger about inequality. While COVID-19 has had a devastating impact on working people, American billionaires reportedly grew more than $2 trillion richer during the pandemic. These extreme contrasts have triggered calls for billionaires to pay new taxes on unrealized gains in their assets....

November 23, 2022 · 3 min · 590 words · Julia Hall

A Hacker Penetrated Nasa S Network Using A 35 Raspberry Pi

The breach was discovered in 2018, but just disclosed to the public in a June 18 report. In it, NASA details an “unauthorized” Raspberry Pi that created a portal that allowed the unknown attacker access to the network for months, until it was ultimately discovered and patched. For those unfamiliar, a Raspberry Pi is a $35 micro-computer made popular by any number of school science projects (mostly involving a blinking light) or its occasional appearance in hacker movies or TV shows....

November 23, 2022 · 2 min · 301 words · Robert Mccabe

A Super Mario Battle Royale Should Not Be This Addictive

“Mario Royale” is a browser-based game that can be played on keyboard or controller. The game was created by YouTuber Inferno Plus, and uses shortened version of worlds from the original NES Super Mario Bros as the battleground, of sorts. You play against up to 99 other players, racing to see who can get to the end stage first. Your resources (Super Stars, mushrooms, Fire Flowers) are shared between players, meaning only a few people will be able to grab them....

November 23, 2022 · 3 min · 449 words · Guadalupe Santos

Adversarial Attacks Are A Ticking Time Bomb But No One Cares

But despite the growing body of research on adversarial machine learning, the numbers show that there has been little progress in tackling adversarial attacks in real-world applications. The fast-expanding adoption of machine learning makes it paramount that the tech community traces a roadmap to secure the AI systems against adversarial attacks. Otherwise, adversarial machine learning can be a disaster in the making. What makes adversarial attacks different? Every type of software has its own unique security vulnerabilities, and with new trends in software, new threats emerge....

November 23, 2022 · 9 min · 1884 words · Christy Mendez

Ai Is Now Learning To Evolve Like Earthly Lifeforms

Hundreds of millions of years of evolution have blessed our planet with a wide variety of lifeforms, each intelligent in its own fashion. Each species has evolved to develop innate skills, learning capacities, and a physical form that ensure its survival in its environment. But despite being inspired by nature and evolution, the field of artificial intelligence has largely focused on creating the elements of intelligence separately and fusing them together after development....

November 23, 2022 · 7 min · 1394 words · Sheldon Garafalo

An Entrepreneur S Guide To Startup Resources During The Covid 19 Outbreak

Slowing the spread of the virus and saving lives is the foremost concern, and it’s recommended all entrepreneurs read these important guidelines for protecting employees and your community provided by the WHO and CDC. Startups are also worrying about the rising economic uncertainty that comes with a pandemic. The United Nations (UN) has warned that the outbreak could cost the global economy $1 trillion this year alone, and tech leaders from top firms including Sequoia Capital and Founder Institute are providing advice to startup founders about bracing ourselves for turbulence....

November 23, 2022 · 6 min · 1212 words · Gregory Kee

Android 11 Lets You Assign Shortcuts To A Double Tap On The Back Of Your Phone

As spotted by XDA Developers, Android 11 includes a hidden double-tap-on-the-back-of-your-phone gesture for Pixel devices. Codenamed ‘columbus’ in an inside joke for Zombieland fans, you can assign this double-tap to a number of different actions, including: Dismissing a timer Launch the camera Launching the Google Assistant Playing/pausing media Collapsing the status bar Silencing incoming phone calls Snoozing alarms Unpinning notifications Performing a “user selected action” 9to5Google recorded a clip of the gesture in action: It’s a simple but clever addition....

November 23, 2022 · 2 min · 230 words · Jennifer Smith

Apple Google And Microsoft Partner To Provide Digital Access To Patients Health Records

Called the CARIN Blue Button API, the data model is a standard for sharing health claims data, which includes tests, doctors’ visits and medical procedures. The specs have been developed by the CARIN Alliance, a coalition of health and tech companies that was set up to advance “consumer-directed exchange of health information.” “The CARIN Blue Button draft implementation guide includes more than 240 claim data elements that have been agreed on by multiple regional and national health plans,” said the alliance....

November 23, 2022 · 2 min · 261 words · Marcella Robinson

Apple Claims Epic Is Only Suing To Boost Interest In Fortnite

Oh. No. They. Didn’t. As always, if you need some background on the case, start here, then read this, this, and this. Like 2020 in general, it feels like this little spat has been going on roughly half of my lifetime, but it’s actually only been about a month. At the current juncture, a judge has ruled that Apple can’t penalize developers using Epic’s Unreal Engine by removing Epic’s access, but that Epic cannot demand that Fortnite be reinstated at no cost....

November 23, 2022 · 3 min · 556 words · Kyle Keith

Apple Creates Its Own Music Video Channel And Invents Mtv

Basically, AMTV is a 24-hour a day station that livestreams popular music videos. It’s available on the Apple Music and Apple TV apps. God, all this is making me wanting to empty out an entire spray canister of hairspray, move to LA, and join a glam metal band. Apple appears to see AMTV as a visual companion to Apple Music (which, let’s be honest, is no surprise), as it kicked off the broadcast with a countdown of the 100 most played songs on its streaming platform....

November 23, 2022 · 2 min · 337 words · Kiara Garcia

Apple Is Reportedly Opening Its Own Online Store In India Soon Updated

Apple might finally be able to sell iPhones directly to customers in India from its own online store. Yesterday, the government said it’s relaxing local sourcing norms for foreign direct investment (FDI) for single-brand retail, opening the door for Apple store like outlets. That means the companies aren’t obliged to follow the rule that allowed brands to sell via their owns stores only if they source 30 percent of their hardware components locally....

November 23, 2022 · 2 min · 272 words · Laura Dolan

Apple Might Not Include Earbuds With Your Iphone 12

As reported by MacRumors, Apple made a minor change in a recent update to the iOS codebase, changing “supplied headphones” to “headphones” in the section that mentions suggestions to reduce RF exposure. The new text reads: However, this is not exactly the first time we’re hearing about Apple removing the wired earbuds from the retail package. In May, reliable Apple analyst Ming-Chi Kuo said that the company might take this step to further encourage sales of the company’s wireless AirPods....

November 23, 2022 · 1 min · 213 words · Brenda Duguay

Apple To Reveal Arm Based Macs At One More Thing Event On November 10

“One more thing” is an iconic phrase for Apple, often used by Steve Jobs when announcing an important or surprise new product. This time around, we know at least some of what to expect: Apple’s first Macs built on its own ARM-based processors. The Macs will share their fundamental architecture with iPhones and iPads, and promise greater performance per watt than Intel-based processors. The company announced the so-called ‘Apple Silicon‘ CPUs back at WWDC in June, and said its first ARM-based Macs would be revealed this year....

November 23, 2022 · 2 min · 270 words · Gary Lasalle

Astronomers Think Our Sun May Have A Long Lost Twin

If confirmed, the presence of a second star would explain mysteries of the Solar System. This would mean the Oort Cloud at the edge of our system likely formed much as it is today. It would also mean that any “planet nine” beyond Neptune (should it exist) is likely a captured object from outside the Solar System. Roughly five billion years ago, the Sun formed within a birth cluster — a collection of infant stars swimming in a cloud of molecular gas....

November 23, 2022 · 3 min · 627 words · Geneva Kendell

Babbel S Update Encourages Users To Chart Their Own Language Course

Content refreshes, especially for those as long-lived as Babbel (which was launched in 2008), are a pretty common occurrence in the lifespan of an app or digital service. Sometimes it’s a new look (see Evernote’s decade-mark revamp), while sometimes it’s new content for a changing world. In Babbel’s case, it’s the latter, as the service is being redesigned to meet the needs of, to use the company’s words “the digital generation....

November 23, 2022 · 3 min · 485 words · Christopher Hartzell