Just enter some keywords into the search bar and the system will analyze Google’s top-performing content on the subject. It then runs the data through OpenAI’s vaunted GPT-3 text generator to produce a new idea. The tool is targeted at content marketers on the hunt for blog posts that will rank highly on Google search. But I tested whether it could also help this humble hack to overcome his writer’s block. [Read: What audience intelligence data tells us about the 2020 US presidential election] Some of its creations were relevant but clichéd, while others were largely gibberish. The tool’s creator Nikhil Aitharaju acknowledges that not every idea will be a winner: Alas, he didn’t invent the system solely out of the goodness of his heart. Users only get a limited number of free ideas before they have to upgrade to a paid subscription. That’ll probably put the tool out of reach for many journalists (sniff), but content marketers might be more willing to dig into their pockets. Just don’t expect the ideas to be anything too original. But at least you won’t have to think them up yourself.
